For my business class I was tasked with creating a presentation that would mimic a proposal to the CEO of a major corporation advocating the use of Web 2.0 and 3.0 principles, concepts, and tools.
I'm still not quite sure that Web 3.0 is a legitimate term (web 2.0 barely is) and came to find that it is thought to be the use of user generated data in a meaningful and intuitive manner. The best example I could think of was
Freebase, which aggregates content like
Wikipedia but then allows for users to manipulate that data very easily. Unfortunately, Freebase isn't doing a wonderful job of that at the moment (
microformats would help tremendously with such a task).
The majority (if not all) of the people in my class saw Web 2.0 as interactive content, social networks, and recommendation engines. Social networks and recommendations were by far the most suggested tool. No one really suggested the use of RSS and other open formats to disseminate information in a meaningful way to the consumer (one guy said music software should use RSS to notify users of new artist/music information, something which is currently done through email by iTunes anyway).
I think the class was somewhat shortside in their outlook on new technologies and were mostly concerned with how the user was going to get information and not how the company was going to improve by interacting with users (something which I heavily stressed). I saw the opportunity as a way to look at a somewhat flailing company (Comcast) and present a new way of doing things to the CEO.
My presentation is embedded below and you can peruse through it to see what I mentioned. I was clearly far too specific and didn't have enough research to really prove my point about why these technologies were useful and how the company would benefit from them (something I should have done had I had more time to work on the project). Clearly there are some notes which are needed to fully understand the presentation but I wanted to post it anyway.